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Veganuary", January's other challenge to establish itself in France
Photo by Allen Rad / Unsplash

Veganuary", January's other challenge to establish itself in France

To go a month without eating food of animal origin: that's the challenge of "Veganuary", an initiative from the UK that's trying to make its mark in France.

AFP
Members Public

Au total, 220 jeunes pousses de l'alimentation végétale, restaurants et géants de la grande distribution française participent à une campagne qui rassemblait à peine 30 entreprises pour ses débuts il y a quatre ans.

Cette mobilisation fait écho au "Dry January", le mois sans alcool, et est pilotée en France par l'association de protection animale L214 qui s'appuie sur des "chasses au trésor vegan", des dégustations et des promos en supermarchés.

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